Sunday, January 15, 2006

Yes, yes, so the Osim iGallop has been launched recently and there've been many comments on the Internet and in the press alike about the efficacy of such a device. But what they should really focus on is the TV advertisement for the iGallop. I'm not sure if it's been shown on TV (as I haven't been watching that much non-cable TV lately) but if you pass by an Osim shop, you really should stop to view the video. The ad features mostly girls clad in skimpy cowboy gear sitting on the iGallop, looking as if they're having a lot of fun. Towards the end of the ad, you see some rather effeminate-looking guys clad in tight cowboy gear also looking as if they're enjoying themselves majorly. Seriously, go take a look.

I wonder what the guys who came up with the ad - and the concept for the iGallop - were on.

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